While 2014 was not necessarily a landmark year in the history of mobile apps industry, 2015 and next years to come can surely be ones. M-commerce used to be important yet not crucial part of e-commerce. With the advent of new technologies and continuous proliferation of mobile devices (by the way, there are more active mobile devices than humans, according to Google), this year will surely change our perception of marketing and commerce.
The strength of a brand lies in its potential and the ability to realise it. It consists of a number of factors and elements that distinguish it. What tools should be used to create a pioneer brand in the industry? What benefits can be derived from a strong brand?
Brand is a name, a symbol (a graphic sign), or both combined so as to make goods and services recognizable and distinctive among the products of the competitors of a given company.